The Back Pocket

The Back Pocket – where we keep the good stuff: stories, inspiration, and a little bit of cheek—always within reach, just like your favourite pair of jeans.

The Cheat Code to Gifting Like a Pro

For the One Who Makes Your Heart Skip a Beat Forget the clichés—this Valentine’s Day, show them how much they really mean to you with gifts that are as unique and unforgettable as they are. Whether...

The Ultimate Valentine’s Day Gift Guide for Men

The Ultimate Valentine’s Day Gift Guide for Men

Whether he’s the effortlessly cool type, the man who’s hard to impress, or the timeless classic who appreciates a little luxury, this gift guide has you covered. From iconic pieces to stylish essen...

The Irresistible Allure of Jeans and a White T-Shirt

The Irresistible Allure of Jeans and a White T-Shirt

Timeless, Sexy, Effortless—Why We’ll Always Be Obsessed There’s something about a crisp white T-shirt paired with classic blue jeans that has a magnetic appeal—especially when it’s worn by movie s...

From Denim to Scent: The Story Behind (S)MER's Timeless Appeal

From Denim to Scent: The Story Behind (S)MER's Timeless Appeal

Why Denim? Why Scent? Some things never go out of style. Denim is one of them. A perfectly worn-in pair of jeans is effortless—simple yet impactful. It feels familiar, comfortable, and endlessly v...

The Art of Scent: Creating Timeless Memories with (S)MER

The Art of Scent: Creating Timeless Memories with (S)MER

The Seductive Power of Scent Scent is one of the most powerful senses. It has the ability to transport us—across time, across places—evoking memories we thought were long forgotten. A hint of lave...