Why Denim
Wrong question.
Denim never needed a reason. It's been on the back of anyone worth remembering for 150 years. Workers, rebels, icons, you. It doesn't perform. It doesn't date. It just gets better the harder you live.
That's the brief. That's the whole brief.
Every (S)MER scent wears a denim tone.
Light wash — crisp mornings on the farm
Creme Wash — bad decisions in Paris
Mid Wash — the scent of a stolen jacket
Build your scent wardrobe like your denim drawer. One shade at a time. Broken in by you, for you, until no one else could wear it.
It should fit. It should fade into you. It should never come off.
Fragrances
10ml Refil
