Welcome to (S)MER, where sophistication meets everyday elegance with a playful twist. I’m Edward Hansen, and my journey to creating (S)MER was ignited by a passion for design and a fascination with the transformative power of scent.

As an interior designer, I’ve always believed in the power of details to shape our experiences. From creating stunning spaces to curating content that inspires, my journey has been about blending elegance with a touch of playful sophistication. With (S)MER, I’m bringing that same philosophy to fragrance—elevating every moment with refined allure and a hint of cheeky charm.

Picture the iconic 90s Calvin Klein ads—nothing says timeless allure quite like the simple elegance of a perfect pair of jeans and a white T-shirt. It’s a look that’s captured hearts and screens, transcending decades with its effortless sexiness. Inspired by this enduring appeal, I set out to create fragrances that embody that same magnetic charm.

Every (S)MER scent is crafted to tell a story and evoke a memory, much like the classic Calvin Klein imagery that remains etched in our minds. I wanted our fragrances to be as iconic and unforgettable as that legendary style—bringing a touch of seductive luxury to your space and your personal style.

Our scents blend seamlessly into your life, enhancing every moment with refined allure and a hint of cheeky sophistication. Just as that classic outfit makes you feel effortlessly cool and captivating, our fragrances are designed to make every day feel extraordinary.