WEAR NOTHING ELSE

Real style - the kind that lingers long after you leave, isn’t about what you wear. It’s about what you leave behind. At (S)MER, we believe the most powerful thing you can wear is invisible.

Ed Hansen brings his minimalist aesthetic to the world of fragrance 
Bois du Matin captures the effortless charm of a classic white T-shirt and jeans.
...In my opinion, the Aussie love child of Maison Francis Kurkdjian & Tom Ford! It is phenomenally good!

Joey J

When my husband wears this it gets me going

Alex P

A beautifully familiar scent—comforting, yet entirely unique.

Travis J

What is this scented crack that you have created!!

Dan B

Fragrance isn’t just an accessory. It’s your signature. Your second skin. The one thing they can’t take off you.

01

The Good Stuff? Only the Best.

We source the finest ingredients worldwide—because you deserve better than mass-market filler. Think the South of France, Italy, Western Australia, and the Caribbean—only the best, nothing else.

02

Blended by a Nose Who Knows.

Our in-house perfumer, trained in Grasse (aka the fragrance capital of the world), handcrafts each scent with decades of experience and zero nonsense.

03

Tested & Perfected

We wear it, tweak it, and wear it again—making sure it lasts, evolves, and doesn’t disappear faster than your last situationship.

04

Poured, Packed, and Prepped in Sydney.

Hand-filled, quality-checked, and dressed in our signature denim-textured label, and cap—because details matter.

05

Born to be worn

The final step? You, making it your own. Smell expensive. Smell effortless. Smell like (S)MER.

01

The Good Stuff? Only the Best.

We source the finest ingredients worldwide—because you deserve better than mass-market filler. Think the South of France, Italy, Western Australia, and the Caribbean—only the best, nothing else.

02

Blended by a Nose Who Knows.

Our in-house perfumer, trained in Grasse (aka the fragrance capital of the world), handcrafts each scent with decades of experience and zero nonsense.

03

Tested & Perfected

We wear it, tweak it, and wear it again—making sure it lasts, evolves, and doesn’t disappear faster than your last situationship.

04

Poured, Packed, and Prepped in Sydney.

Hand-filled, quality-checked, and dressed in our signature denim-textured label, and cap—because details matter.

05

Born to be worn

The final step? You, making it your own. Smell expensive. Smell effortless. Smell like (S)MER.

Luxury that doesn’t try too hard

01

Designing Atmosphere

Edward Hansen doesn’t just create fragrances—he curates experiences. With a background in interior design, styling, and high-end lifestyle content, he knows that scent is as essential as lighting, texture, and space. Fragrance isn’t just something you wear—it’s something you feel.

02

From Spaces to Skin

Tired of overcomplicated, forgettable scents, Edward created SMER—a brand built on effortless luxury, timeless appeal, and addictive wearability. Inspired by the nostalgia of denim, each fragrance is designed to be sexy without trying, confident without shouting—the olfactory equivalent of a perfectly broken-in pair of jeans.

03

Crafted Without Compromise

Handcrafted in Sydney, blended by a Grasse-trained perfumer, and made with globally sourced, world-class ingredients—because smelling good should be effortless. If you get it, you get it. If not… well, you probably wear something forgettable.

01

Designing Atmosphere

Edward Hansen doesn’t just create fragrances—he curates experiences. With a background in interior design, styling, and high-end lifestyle content, he knows that scent is as essential as lighting, texture, and space. Fragrance isn’t just something you wear—it’s something you feel.

02

From Spaces to Skin

Tired of overcomplicated, forgettable scents, Edward created SMER—a brand built on effortless luxury, timeless appeal, and addictive wearability. Inspired by the nostalgia of denim, each fragrance is designed to be sexy without trying, confident without shouting—the olfactory equivalent of a perfectly broken-in pair of jeans.

03

Crafted Without Compromise

Handcrafted in Sydney, blended by a Grasse-trained perfumer, and made with globally sourced, world-class ingredients—because smelling good should be effortless. If you get it, you get it. If not… well, you probably wear something forgettable.

At (S)MER, we don’t bottle trends.

We didn’t just want to create perfume. We wanted to create something you live in.

Something as timeless and personal as the most iconic material ever created: denim.

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