Real style - the kind that lingers long after you leave, isn’t about what you wear. It’s about what you leave behind. At (S)MER, we believe the most powerful thing you can wear is invisible.
Ed Hansen brings his minimalist aesthetic to the world of fragrance
Bois du Matin captures the effortless charm of a classic white T-shirt and jeans.
...In my opinion, the Aussie love child of Maison Francis Kurkdjian & Tom Ford! It is phenomenally good!
When my husband wears this it gets me going
A beautifully familiar scent—comforting, yet entirely unique.
What is this scented crack that you have created!!
Fragrance isn’t just an accessory. It’s your signature. Your second skin. The one thing they can’t take off you.
We source the finest ingredients worldwide—because you deserve better than mass-market filler. Think the South of France, Italy, Western Australia, and the Caribbean—only the best, nothing else.
Our in-house perfumer, trained in Grasse (aka the fragrance capital of the world), handcrafts each scent with decades of experience and zero nonsense.
We wear it, tweak it, and wear it again—making sure it lasts, evolves, and doesn’t disappear faster than your last situationship.
Hand-filled, quality-checked, and dressed in our signature denim-textured label, and cap—because details matter.
The final step? You, making it your own. Smell expensive. Smell effortless. Smell like (S)MER.
We source the finest ingredients worldwide—because you deserve better than mass-market filler. Think the South of France, Italy, Western Australia, and the Caribbean—only the best, nothing else.
Our in-house perfumer, trained in Grasse (aka the fragrance capital of the world), handcrafts each scent with decades of experience and zero nonsense.
We wear it, tweak it, and wear it again—making sure it lasts, evolves, and doesn’t disappear faster than your last situationship.
Hand-filled, quality-checked, and dressed in our signature denim-textured label, and cap—because details matter.
The final step? You, making it your own. Smell expensive. Smell effortless. Smell like (S)MER.
Luxury that doesn’t try too hard
Edward Hansen doesn’t just create fragrances—he curates experiences. With a background in interior design, styling, and high-end lifestyle content, he knows that scent is as essential as lighting, texture, and space. Fragrance isn’t just something you wear—it’s something you feel.
Tired of overcomplicated, forgettable scents, Edward created SMER—a brand built on effortless luxury, timeless appeal, and addictive wearability. Inspired by the nostalgia of denim, each fragrance is designed to be sexy without trying, confident without shouting—the olfactory equivalent of a perfectly broken-in pair of jeans.
Handcrafted in Sydney, blended by a Grasse-trained perfumer, and made with globally sourced, world-class ingredients—because smelling good should be effortless. If you get it, you get it. If not… well, you probably wear something forgettable.
Edward Hansen doesn’t just create fragrances—he curates experiences. With a background in interior design, styling, and high-end lifestyle content, he knows that scent is as essential as lighting, texture, and space. Fragrance isn’t just something you wear—it’s something you feel.
Tired of overcomplicated, forgettable scents, Edward created SMER—a brand built on effortless luxury, timeless appeal, and addictive wearability. Inspired by the nostalgia of denim, each fragrance is designed to be sexy without trying, confident without shouting—the olfactory equivalent of a perfectly broken-in pair of jeans.
Handcrafted in Sydney, blended by a Grasse-trained perfumer, and made with globally sourced, world-class ingredients—because smelling good should be effortless. If you get it, you get it. If not… well, you probably wear something forgettable.
At (S)MER, we don’t bottle trends.
We didn’t just want to create perfume. We wanted to create something you live in.
Something as timeless and personal as the most iconic material ever created: denim.
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