27.08.26
Bullet Proof Soul
Two years in the making.
Every note tested, discarded, tested again. Bullet Proof Soul is SMER's most personal
fragrance yet built over two years, not because it took that long, but because we weren't
willing to stop until it was right.
It arrives 27.08.26.
Watch it come together
We're documenting the whole thing — the shoot, the reactions, the countdown. Follow along on
Instagram before the 27th.