Worn Not Shown
Real style - the kind that lingers long after you leave, isn’t about what you wear. It’s about what you leave behind. At (S)MER, we believe the most powerful thing you can wear is invisible.
This isn't Retail
Our Bondi Beach concept store is more than a place to shop — it’s a third space built for scent, sound, and stillness. Come for the fragrance. Stay for the vinyl.
Why be seen, when you can be remembered.
Edward Hansen doesn’t just make fragrance — he builds mood.
With a background in interior design, styling, and lifestyle storytelling, his work lives at the intersection of scent, space, and instinct. At (S)MER, fragrance isn’t treated as an accessory — it’s architecture. As vital to the room as the lighting, the music, or the marble under your feet.
It’s not just something you wear. It’s something you live in.
Behind the Brand
Fragrance shouldn’t be complicated. Or performative.
We wanted something instinctive. Lived-in. Sexy without trying.
The kind of scent that feels like you — just a little more dangerous.
Easy to wear. Hard to forget.
Every (S)MER scent is blended by hand in Sydney, using rare ingredients sourced from around the world and guided by a perfumer trained in Grasse. But this isn’t about following tradition — it’s about rewriting it.
We work slowly. Deliberately. Every detail matters — from the first note to the last fade on skin.
It’s not about trends. It’s about taste.
Not about shouting. Just staying with you.
If you get it, you get it.
Learn More
Edward Hansen doesn’t just make fragrance — he builds mood.
With a background in interior design, styling, and lifestyle storytelling, his work lives at the intersection of scent, space, and instinct. At (S)MER, fragrance isn’t treated as an accessory — it’s architecture. As vital to the room as the lighting, the music, or the marble under your feet.
It’s not just something you wear. It’s something you live in.
Behind the Brand
Fragrance shouldn’t be complicated. Or performative.
We wanted something instinctive. Lived-in. Sexy without trying.
The kind of scent that feels like you — just a little more dangerous.
Easy to wear. Hard to forget.
Every (S)MER scent is blended by hand in Sydney, using rare ingredients sourced from around the world and guided by a perfumer trained in Grasse. But this isn’t about following tradition — it’s about rewriting it.
We work slowly. Deliberately. Every detail matters — from the first note to the last fade on skin.
It’s not about trends. It’s about taste.
Not about shouting. Just staying with you.
If you get it, you get it.
Learn More
Ed Hansen brings his minimalist aesthetic to the world of fragrance
Bois du Matin captures the effortless charm of a classic white T-shirt and jeans.
...In my opinion, the Aussie love child of Maison Francis Kurkdjian & Tom Ford! It is phenomenally good!
When my husband wears this it gets me going
A beautifully familiar scent—comforting, yet entirely unique.
What is this scented crack that you have created!!
At (S)MER, we don’t bottle trends.
We didn’t just want to create perfume. We wanted to create something you live in.
Something as timeless and personal as the most iconic material ever created: denim.
