Worn Not Shown
Real style - the kind that lingers long after you leave, isn’t about what you wear. It’s about what you leave behind. At (S)MER, we believe the most powerful thing you can wear is invisible.
(S)MER is proof that there is still an elegant way to shop for perfume.
Ed Hansen brings his minimalist aesthetic to the world of fragrance
Bois du Matin captures the effortless charm of a classic white T-shirt and jeans.
More than just a boutique, the new Roscoe Street space channels a sort of sensual minimalism — part coastal refuge, part olfactory gallery
Bois Du Matin is a fresh, powerful breath of morning forest air.
Daring and Unique
Discovery Set – 4 × 2ml Vials
Choosing a fragrance is personal, this set lets you try them all before finding your signature.
Inside, you’ll discover the full (S)MER wardrobe in pocket-sized vials:
Bois du Matin – fresh and woody, like light-wash denim in spring air.
Nuit Blanche – warm amber and rich vanilla, it's Pairs after midnight...
Canadian Tuxedo – smoky woods, leather, mandarine and vintage denim
Petal to the Metal - part floral, part rev head. Wild crushed turkish roses and green Mandarin
A set designed to be tested, layered, and lived in before you commit to the full bottle.
Pickup currently unavailable at Bondi Beach Flagship
Match Box Discovery Set 2ml
Bondi Beach Flagship
124A Roscoe Street
Bondi Beach NSW 2026
Australia
This isn't Retail
Our Bondi Beach concept store is more than a place to shop — it’s a third space built for scent, sound, and stillness. Come for the fragrance. Stay for the vinyl.
Why be seen, when you can be remembered.
Fragrance isn’t the finishing touch — it’s the whole outfit.
Raw, handmade Sydney energy bottled in denim-coded glass.
Not an accessory. An attitude.
You don’t spray (S)MER on. You step into it.
Behind the Brand
Every bottle is touched by hand — poured, labelled, boxed with care.
Small-batch, never mass-produced.
World-class ingredients, local craft.
Made here. Worn everywhere.
Learn More
Perfume shouldn’t be complicated or performative.
We built (S)MER to feel instinctive lived-in, sexy without trying.
The kind of scent that wears like your favourite jeans.
Easy to wear. Hard to forget.
Fragrance isn’t the finishing touch — it’s the whole outfit.
Raw, handmade Sydney energy bottled in denim-coded glass.
Not an accessory. An attitude.
You don’t spray (S)MER on. You step into it.
Behind the Brand
Every bottle is touched by hand — poured, labelled, boxed with care.
Small-batch, never mass-produced.
World-class ingredients, local craft.
Made here. Worn everywhere.
Learn More
Perfume shouldn’t be complicated or performative.
We built (S)MER to feel instinctive lived-in, sexy without trying.
The kind of scent that wears like your favourite jeans.
Easy to wear. Hard to forget.
The Australian fragrance brand shaping a new olfactory landscape
Bondi-based label (S)MER captures the highly personal, lived-in quality of fragrance – much like that of a classic white tee or a great pair of jeans
A “Floral for Spring” That’s So Groundbreaking Even Anna Wintour Would Approve…
Created out of passion for scent
We don’t bottle trends.
Every (S)MER product is developed from scratch and crafted by hand in Sydney. From formula to finish, nothing is outsourced, nothing is off-the-shelf.
What you hold isn’t just perfume, it’s a piece of art built with care, designed to last, and made to be remembered.
Made here. Worn everywhere.
